Senior Customer Insight Analyst

Required Skills and Experience 

• Senior leadership in Insights/Analytics within retail credit, fintech, or retail partnerships. Deep expertise in pricing, experimentation, and statistical methods. 
• Strong SQL; working knowledge of Python; experience with BI tools. 
• Proven ability to influence senior stakeholders and navigate complex governance. 
• Experience with risk-based pricing, elasticity modelling, and CLM optimisation. 
• Familiarity with SAS environments and shared data-hub operating models. 
• Knowledge of FCA, Consumer Duty, affordability and responsible lending frameworks.  
• Strong background in Data Science, with the ability to translate analytical output into commercial action.  
• Improve the quality of profit through insight-driven decision-making.  
• Lead and manage a high-performing team, reporting directly to the CEO.  
• Excellent communication skills, with the ability to influence senior stakeholders internally and externally, including Commercial Directors.  
• Maintain strong partner relationships, particularly with a retail client, ensuring aligned commercial and analytical priorities.  
• Own and deliver commercial requirements that support partner growth.  
• Demonstrate awareness of Consumer Duty and its implications for customer outcomes and regulatory standards.  
• Support marketing teams by leveraging data to improve customer experience and commercial performance for partners.  
• Drive BI modernisation by leading the transition from Excel-based reporting to Tableau.  
• Proficiency in Excel and Tableau. 

Desired Skills and Experience 

• Experience across both B2B and B2C commercial environments.  
• Ability to identify and evaluate new partnerships, customer propositions, and commercially viable price points.  
• Capability to align analytics with marketing strategy to maximise customer and partner value.  
• Strong stakeholder engagement skills, suitable for high-visibility conversations with leaders.  
• Comfortable supporting and driving a full organisational uplift in reporting, insight generation, and data-driven decision making. 

Key Role Responsibilities 

• Own pricing strategy across APR tiers, promotional constructs, and eligibility rules. 
• Run pricing experiments with robust statistical frameworks and clear guardrails. 
• Drive measurable uplift in sales, NBI, acceptance rates, and customer value. 
• Build and govern a joint test and learn operating model. 
• Lead A/B and multivariate testing across store, web and app journeys. 
• Standardise metrics, instrumentation, measurement, and read-out cadences. 
• Improve the full credit funnel: application → approval → conversion → activation → repeat spend. 
• Deliver a roadmap of test-driven improvements across digital journeys, store experience, and CLM/CRM. 
• Develop high-impact dashboards, scorecards, and segmentation systems. 
• Leverage the client hub to produce actionable, partner-ready insight. 
• Champion data quality, definitions, and analytical enablement across teams. 
• Lead a multi-disciplinary team across insight, analytics, and experimentation. 
• Shape decisions across Commercial, Product, Digital, Risk, and Fin Prom. 
• Operate within joint Partner governance forums to land change quickly and safely. 
• Ensure all initiatives meet Consumer Duty, FCA, affordability, and Fin Prom requirements. 
• Maintain full auditability of pricing and experiment decisions.